About
I’m a product leader and founder based in New York. I’m currently the founder of Axani Energy Systems, where we’re building autonomously operating distribution grids that identify and alleviate grid constraints in real time.
I previously led product, customer success and enterprise GTM at CredCore, an AI-powered workflow automation platform for private credit investors and borrowers. There I built and launched our enterprise borrower business unit, selling to infrastructure, renewable energy, and data centre developers. Prior to CredCore, I founded Furrow, an online farmer’s market that connected consumers directly with local farms. We aimed to build the technology and logistics to enable anyone to buy from any farm.
I began my career as a strategy consultant in the Strategic Transformation team at Monitor Deloitte - advising Boards and Executive Committees across banking, defence, and transport on their transformation agendas, and planning for and delivering those initiatives. Before all of this, I studied Natural Sciences at Cambridge, and began an MBA at Wharton before leaving to start Furrow.
I spend most of my time thinking about energy: how the grid is evolving, where the opportunities are as it decentralises, and what the control layer for the energy transition looks like. I write about this and invest in it. It’s what led me to start Axani.
Energy
I’ve been researching and writing about the energy transition for several years. My core belief is that the grid of the future will be autonomous (self-stabilizing through decentralized, embedded intelligence at the edge) - and that the infrastructure to make this happen is still largely unbuilt. That’s why I started Axani.
I’ve written a series on this: The Grid of the Future is Autonomous, Towards an Internet of Energy, Some thoughts on AI, DeepSeek and its implications for Energy, and a Map of Opportunities in the Energy Sector.
I also angel invest in companies working on this.
Projects
Furrow - An online farmer’s market I founded to give farmers a direct route to consumers. We scaled to 40+ farms, 425 customers and 1,500 orders, and ultimately shut it down when the unit economics didn’t work. I wrote about why we failed - it’s one of the more widely-read things I’ve published.
Hum Energy - A tool to help consumers discover utility programs and virtual power plants they’re eligible for, aggregating data from across the US energy market.
Zeus Energy - A concept I explored at Wharton to help landlords and renters understand their energy usage at the appliance level. Using CT clamps on electricity meters and disaggregation algorithms, the idea was to give building operators real-time visibility into energy consumption, detect faults, and reduce waste.
Writing
I write about startups, energy systems, and product strategy on Substack. Some of my top posts are:
- The Axani Thesis
- Furrow — Why We Failed
- The Grid of the Future is Autonomous
- Towards an Internet of Energy
- Map of Opportunities in Energy
- Prioritising to Product-Market Fit
- What Drives Decentralisation?
Research
My dissertation research on Spatial Gaps in Global Biodiversity Information was published in BioScience Journal. This research investigated how biodiversity data coverage varies globally, and the impact this has on conservation. We found that the areas with the highest levels of biodiversity often had the sparsest datasets. This impacts decision making where conservation decisions were made on data with large spatial blind spots.
Other
In 2015, I drove 10,000 miles from London to Mongolia in a small hatchback as part of the Mongol Rally. Our team was called Two Yaks in a Hatchback and were sponsored by YikYak. I have some intense stories from it, particularly regarding border crossings - you can watch a video of the journey here.
I am also an avid skier, having spent 5 months skiing and working in the French Alps, and I still play rugby when I can (currently for NYRC).