About
I’m a product leader and founder based in New York. I currently lead product at CredCore, an AI-powered workflow automation platform for private credit. Previously I founded Furrow, an online farmer’s market that connected consumers directly with local farms.
I spend a lot of my time thinking about energy: how the grid is evolving, where the opportunities are as it decentralises, and what the software layer for the energy transition looks like. I write about this and invest in it.
Before all of this, I studied Biology at Cambridge, was a strategy consultant at Monitor Deloitte working across banking, defence, and retail, and attended Wharton for an MBA before leaving to start Furrow.
Energy
I’ve been researching and writing about the energy transition for several years. My core belief is that the grid of the future will be autonomous (self-stabilizing through decentralized, embedded intelligence at the edge) - and that the infrastructure to make this happen is still largely unbuilt.
I’ve written a series on this: The Grid of the Future is Autonomous, Towards an Internet of Energy, Some thoughts on AI, DeepSeek and its implications for Energy, and a Map of Opportunities in the Energy Sector.
I also angel invest in companies working on energy and workflow automation.
Projects
Furrow An online farmer’s market I founded to give farmers a direct route to consumers. I raised a pre-seed round, scaled to 40+ farms and 1,500 orders, and ultimately shut it down when the unit economics didn’t work. I wrote about why we failed - it’s one of the more widely-read things I’ve published.
Hum Energy A tool to help consumers discover utility programs and virtual power plants they’re eligible for, aggregating data from across the US energy market.
Zeus Energy A concept I explored at Wharton to help landlords and renters understand their energy usage at the appliance level. Using CT clamps on electricity meters and disaggregation algorithms, the idea was to give building operators real-time visibility into energy consumption, detect faults, and reduce waste.
Writing
I write about startups, energy systems, and product strategy on Substack:
- Furrow — Why We Failed
- The Grid of the Future is Autonomous
- Towards an Internet of Energy
- Map of Opportunities in Energy
- Prioritising to Product-Market Fit
- What Drives Decentralisation?
Research
Spatial Gaps in Global Biodiversity Information — Published in BioScience. Research from Cambridge investigating how biodiversity data coverage varies globally.
Other
In 2015, I drove 10,000 miles from London to Mongolia in a small hatchback as part of the Mongol Rally. Our team was called Two Yaks in a Hatchback and were sponsored by YikYak. I have some intense stories from it, particularly regarding border crossings - you can watch a video of the journey here.
I am also an avid skier, having spent 5 months skiing and working in the French Alps, and I still play rugby when I can (currently for NYRC).